
Top 3 Electric Toothbrushes 2025
2nd April 2025
Top 3 Electric Toothbrushes 2025
2nd April 2025

We have tested the best-selling electric toothbrushes 2025.
Welcome to our review of the best-selling electric toothbrushes of 2025! We have had the pleasure of testing the Sarmocare Sonic 100, Oral B Series iO 6, and Phillips Diamond Clean 9000. Below, you will find the criteria we used to evaluate these toothbrushes.
This review is based on the following criteria:
✓ How well the toothbrush cleans
✓ How well the toothbrush polishes
✓ Brush modes and features
✓ Build quality
✓ Battery life
✓ Price
In a world where technology is constantly evolving, it can be challenging to keep up with exactly which electric toothbrushes are the best, but after a careful 30-day testing period, the Sonic 100 came out on top and scored the best based on the criteria listed above.
Continue reading to see a brief summary of the top 3 toothbrushes in 2025, followed by a detailed review of our favourite, the S100.
THE BEST 3 ELECTRIC TOOTHBRUSH IN 2025
PRODUCT NAME
SCORE
BEST FEATURES

9.8
"Excellent"
Sonic 100
£59 $99
Build Quality
Toothbrush Polish
Brush Mode & Features
Toothbrush Clean
Price
Battery Life
- Polishing function for whiter teeth
- 5 brush modes
- 2-minute timer
- 70 minutes of use on one charge
- Micro-vibration for thorough cleaning
- Includes travel case
- Comes with 1 year supply of brush heads (8)
- Waterproof
Benefits
╋ Whiter teeth polishing
╋ 5 cleaning modes
╋ 2-minute timer
╋ 70-min battery
╋ Gentle micro-vibrations
╋ Waterproof design
╋ Travel case included
╋ 8 brush heads
Disadvantages
― Average battery life
― Few design options
― Brand-specific heads
Benefits
╋ Whiter teeth polishing
╋ 5 cleaning modes
╋ 2-minute timer
╋ 70-min battery
╋ Gentle micro-vibrations
╋ Waterproof design
╋ Travel case included
╋ 8 brush heads
Disadvantages
― Battery lasts about 1 week (shorter than some rivals)
― Replacement brush heads are expensive
― Handle grip can feel slippery when wet
― AI brushing app is unreliable / gimmicky
― Ships with 2-pin charger only (no UK plug adapter)
In-Depth Review
To evaluate the Sonic 100, our Consumer Test review team used the toothbrush daily over a 30-day period. Each reviewer replaced their usual brush with the Sonic 100 and logged their experiences. This allowed us to see how the product performed in realistic, everyday use rather than in a controlled lab setting.
We tested the five brushing modes across different needs: sensitive mode for irritated gums, deep clean after heavy meals, and polishing mode for users who drink coffee or tea. Battery life was measured by timing how many sessions a full charge could last, while the quick-charge function was tested by checking if a short 5-minute charge could reliably power one or two brushing sessions.
Finally, we checked the waterproof design by using the toothbrush in the shower and rinsing it under running water without issues. Testers also gave feedback on comfort, grip, and noise level. All results were collected, compared, and averaged, giving us a fair overall picture of how the Sonic 100 performs in daily life.
Benefits
╋ Whiter teeth polishing
╋ 5 cleaning modes
╋ 2-minute timer
╋ 70-min battery
╋ Gentle micro-vibrations
╋ Waterproof design
╋ Travel case included
╋ 8 brush heads
Disadvantages
― Average battery life
― Few design options
― Brand-specific heads
Our In-Depth Review
To evaluate the Sonic 100, our Consumer Test review team used the toothbrush daily over a 30-day period. Each reviewer replaced their usual brush with the Sonic 100 and logged their experiences. This allowed us to see how the product performed in realistic, everyday use rather than in a controlled lab setting.
We tested the five brushing modes across different needs: sensitive mode for irritated gums, deep clean after heavy meals, and polishing mode for users who drink coffee or tea. Battery life was measured by timing how many sessions a full charge could last, while the quick-charge function was tested by checking if a short 5-minute charge could reliably power one or two brushing sessions.
Finally, we checked the waterproof design by using the toothbrush in the shower and rinsing it under running water without issues. Testers also gave feedback on comfort, grip, and noise level. All results were collected, compared, and averaged, giving us a fair overall picture of how the Sonic 100 performs in daily life.

8,7
"Very good but expensive"
Oral B iO Series 6
£129
- 5 brush modes
- Timer
- 40 minutes of use on one charge
- Micro-vibration for thorough cleaning
- Indicator for when the brush head should be replaced
- Includes travel case
- Comes with 2 brush heads
Benefits
╋ 5 cleaning modes (daily, sensitive, whitening, etc.)
╋ Pressure sensor alerts too hard/soft brushing
╋ On-screen display for modes, timer & battery
╋ Quieter than older Oral-B models
╋ 3 brush heads included
╋ Travel case & head holder
Disadvantages
― Battery lasts about 1 week (shorter than some rivals)
― Replacement brush heads are expensive
― Handle grip can feel slippery when wet
― AI brushing app is unreliable / gimmicky
― Ships with 2-pin charger only (no UK plug adapter)
Benefits
╋ 5 cleaning modes (daily, sensitive, whitening, etc.)
╋ Pressure sensor alerts too hard/soft brushing
╋ On-screen display for modes, timer & battery
╋ Quieter than older Oral-B models
╋ 3 brush heads included
╋ Travel case & head holder
Disadvantages
― High price compared to rivals
― Only 1 brush head included
― Battery performance inconsistent (varies by use)
― Reports of breakdowns after months of use
― Travel case hinge/magnet not very durable
In-Depth Review
We tested the Oral-B iO Series 6 for 30 days, with several people swapping it in for their normal brush twice a day. The five brushing modes were genuinely useful—sensitive and super-sensitive settings helped those with gum irritation, and whitening mode made a difference for coffee and tea drinkers. The pressure sensor stood out too, flashing green when brushing correctly and red if pressing too hard. A couple of testers who usually brush too aggressively noticed real improvements in comfort and gum health, although a few said the handle felt a bit slippery when wet.
The battery lasted about 7–8 days per charge, which is fine but definitely shorter than some other brushes in the same price range. On the plus side, the LED screen clearly shows battery percentage, modes, and brushing time, giving it a nice premium feel. Cleaning performance impressed most people—it’s quieter and smoother than older Oral-B models like the Genius X, and it leaves teeth feeling polished with less effort.
We also looked at the extras: the travel case, head holder, and AI-powered app. The case was handy for short trips, but the app didn’t win many fans—it often struggled to track brushing areas properly and came across as more of a gimmick. The bigger downside most testers mentioned was cost. Replacement brush heads are expensive, and it only ships with a 2-pin charger, so UK users will need to buy an adapter separately.
All in all, the iO6 is a high-performing toothbrush that improves on pressure control, noise, and overall cleaning. But whether it’s worth it depends on your priorities—if you’re after smooth cleaning and premium features, it delivers good value for the money. If long battery life, reliable extras, or lower running costs matter more to you, you may find it less appealing.

8,2
"Good"
Philips Sonicare Diamond Clean 9000
£149
- 4 brush modes
- Timer
- 40 minutes of use on a single charge
- Micro-vibration for thorough cleaning
- Includes travel case
- Comes with 1 brush head
Benefits
╋ 4 cleaning modes + 3 intensities
╋ Gum pressure sensor prevents over-brushing
╋ BrushSync detects head type & reminds replacement
╋ App connectivity for progress reports
╋ Travel case with USB charging
╋ Sleek, premium design
╋ Compatible with multiple brush heads
Disadvantages
― High price compared to rivals
― Only 1 brush head included
― Battery performance inconsistent (varies by use)
― Reports of breakdowns after months of use
― Travel case hinge/magnet not very durable
Benefits
╋ 4 cleaning modes + 3 intensities
╋ Gum pressure sensor prevents over-brushing
╋ BrushSync detects head type & reminds replacement
╋ App connectivity for progress reports
╋ Travel case with USB charging
╋ Sleek, premium design
╋ Compatible with multiple brush heads
Disadvantages
― Average battery life
― Few design options
― Brand-specific heads
In-Depth Review
We tested the Philips Sonicare DiamondClean 9000 for a month, swapping it into our daily routines. On the positive side, the four cleaning modes and three intensity levels gave plenty of flexibility: whitening mode showed gradual improvements for coffee and tea drinkers, while deep clean+ left teeth feeling noticeably smoother after regular use. The built-in pressure sensor was a nice safeguard too, especially for anyone with sensitive gums who tends to press too hard.
But when it came to drawbacks, they stood out more than we expected for such a premium model. The battery performance was inconsistent—some of us managed over a week on one charge, while others had to top up more often, especially on higher settings. The travel case was handy but the magnet closure felt flimsy and even popped open in luggage a couple of times. Only one brush head comes in the box, which feels stingy considering the high price tag, and buying replacements isn’t cheap. More concerning, we noticed that some testers—and many customer reviews—reported charging faults or breakdowns after just months of use, which raises questions about long-term reliability.
Design-wise, the DiamondClean 9000 does look and feel premium, with a slim, quiet handle that’s more refined than older Sonicare models. Still, the high cost, limited accessories, and mixed durability keep it from being an easy recommendation. Overall, it delivers impressive cleaning power and a very personalized brushing experience, but whether it’s worth the money depends on your priorities—if you value performance and features above all else, it’s a strong choice, but if reliability and cost are bigger concerns, you might feel let down.

EXCELLENT 9.8/10
Based on the criterias mentioned in this article

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After a thorough 30-day testing period, the Sonic 100 emerged as our top pick. Below, we explain why the Sonic 100 is our test winner.

The Sonic 100 emerged as our test winner based on the following criteria:
1. How Well the Toothbrush Cleans
Effective plaque removal is crucial for good oral health. A toothbrush that thoroughly removes plaque helps prevent tooth decay, gingivitis, and other dental problems.
2. How Well the Toothbrush Polishes
The polishing capability of a toothbrush can affect the appearance of teeth. A toothbrush that also provides a polishing effect can help maintain a smooth, white, and clean tooth surface, which in turn impacts smile and dental aesthetics.
3. Brush Modes and Features
Different brush modes allow the toothbrush to be tailored to individual needs. For example, a sensitive mode can be beneficial for people with sensitive gums, while a massage function can promote gum health.
4. Build Quality
The build quality affects the toothbrush’s lifespan and reliability. A robust construction ensures that the toothbrush operates optimally over time and withstands daily use.
5. Battery Life
Long battery life gives users more flexibility and convenience. A toothbrush with long-lasting battery reduces the need for frequent charging, which is particularly important for travelers or those with busy lifestyles.
6. Price
Price is an important factor for consumers. Evaluating price relative to features and performance helps consumers choose a toothbrush that offers the best value for money. It also allows finding a product that fits within their budget.
These factors highlight why the Sonic 100 stands out as the leading choice for those seeking a high-quality, effective, and user-friendly oral hygiene tool.

Why buy the Sonic 100?
1. Powerful Cleaning: With sonic technology, the S100 delivers up to 40,000 brush strokes per minute, providing a thorough and effective cleaning for a sparkling clean mouth.
2. Whiter Teeth Over Time: With polishing technology, you will achieve a naturally whiter tooth color, allowing you to smile with confidence.
3. Long-lasting Battery Life: With the capability for up to 70 minutes of use on just one charge, the S100 is ideal for those on the go.
4. Brush Modes: Comes with 5 different brush modes: polish, normal, soft, extra sensitive (for example for children), and a cleaning mode with more powerful effect.
5. Waterproof: Can be rinsed under the tap and withstands quick dips underwater.
6. Practical Travel Case: Perfect for those on the go or who like to keep their toothbrush protected when not in use.
7. Price: After comparison, we have found that the Sonic 100 offers great value for the money. Looking at the competitors, the price is relatively low, while the toothbrush set is packed with extra brush heads.
Where can I buy the Sonic 100?
Purchasing the product is quick and easy if you order it directly from Electronics Hub's official website. Just follow the two steps below:
1. Visit the official website by clicking the button below.
2. Enter your payment information and delivery address, then press "Order."